|
[an error occurred while processing this directive]
|
|
|
RELIABILITY OF SURVEY
PERCENTAGES
Results of any sample are subject to sampling variation. The magnitude of the
variation is measurable and is affected by the number of interviews and the
level of the percentages expressing the results.
The table below shows the possible sample variation that applies to percentage
results reported from Opinion Research Corporation's CARAVAN sample. The chances
are 95 in 100 that a CARAVAN survey result does not vary, plus or minus, by more
than the indicated number of percentage points from the result that would be
obtained if interviews had been conducted with all persons in the universe
represented by the sample.
|
Size of Sample on
Which Survey
Results Are Based
|
|
Approximate Sampling
Tolerances Applicable
to Percentages At or Near These Levels
|
|
|
|
|
|
10% or 90% |
20% or 80% |
30% or 70% |
40% or 60% |
50%
|
| 2,000 interviews |
|
1% |
2% |
2% |
2% |
2% |
| 1,000 interviews |
|
2% |
2% |
3% |
3% |
3% |
| 500 interviews |
|
3% |
4% |
4% |
4% |
4% |
| 250 interviews |
|
4% |
5% |
6% |
6% |
6% |
| 100 interviews |
|
6% |
8% |
9% |
10% |
10% |
|
|
|
|
|
|
|
| Additional
Sampling Tolerances for Samples of 1,000 Interviews |
|
9% or 91%
2% |
8% or 92%
2% |
7% or 93%
2% |
6% or 94%
1% |
5% or 95%
1% |
|
|
|
|
|
4% or 96%
1% |
3% or 97%
1% |
2% or 98%
1% |
1%
or 99%
.2% |
|
Back
to top
|
|